SARAH TELCS
Graphic Designer
Sarahtelcs@gmail.com
Instagram
Working with visual identity, branding, and visual communication across print and digital platforms. The work balances aesthetics, structure, and storytelling — always with people and context at the core.
Driven by curiosity and craft, with a strong emphasis on collaboration, process, and detail. Motivated by projects where design creates clarity, community, and real value for people and society.
CV
DBU PIGERAKETTEN VISUAL IDENTITY
DBU PIGERAKETTEN
NEW VISUAL IDENTITY
Football initiative for girls aged 5–9
Authentic, energetic, accessible, and engaging
Easy to understand and easy to join
Urgent.Agency
Design and concept: Christoffer Kildahl
& Sarah TelcsSUMMARY
DBU Pigeraketten is a nationwide initiative aimed at giving girls aged 5–9 a positive and safe first experience with football. The project includes the development of a new visual identity that both meets DBU’s CVI requirements and speaks directly to the target audience.
The identity was developed in close collaboration with DBU and combines a playful, planet-inspired universe with clear graphic frameworks. The design balances structure and imagination and has been implemented across campaign materials, social media, events, and ongoing production — with a strong focus on community, movement, and recognisability.
OVERVIEW
The rebranding of DBU Pigeraketten was necessary as the old visual identity was outdated and did not meet DBU’s visual identity requirements, even though it is a subbrand. In close collaboration with DBU, we developed a new visual identity tailored to the target audience of girls aged 5-9 years, as well as their parents.
BRIEF
The task was to create a new visual identity that aligns with DBU’s standards for subbrands while appealing to young girls and their parents. Pigeraketten is a nationwide initiative where football clubs host fun football days for girls, with the goal of encouraging them to join the clubs after an unforgettable experience.
OUTCOME
The new visual identity incorporates a playful color palette (without being ’too girly’) and a required planetary theme, fulfilling DBU’s criteria for a subbrand. The design is aimed at engaging the target group and creating a welcoming and fun atmosphere for both the girls and their parents.